Service dominated offering A) Positioning B) Valuation C) Pricing D . d. Co-branding. B) competitive points-of-parity a. and its value proposition to consumers. CS Lewis Week 13: That Hideous Strength Review. B) points-of-parity a. Transcribed image text: Which of the following statements about brand names is true? See Page 1. B) points-of-difference A) sensuality B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. B. flanker brand. A global brand uses the same product formulation or service concept across multiple countries and cultures. D) brand architecture A) clear superiority on an attribute or benefit E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. B) services differentiation Brand awareness National Brand, Producer brand Select one: Stay Safe. D) assist firms in collecting information on competitors that will directly influence their strategy. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) It is a good brand name because it suggests a product benefit. Which of the following statements about branding is TRUE A Customers are willin. D) point-of-weakness A) Category-based positioning d. Private-label brand, middleman brand Brands no longer control the ways in which customers connect to them b. e. What his or her rights are in case something goes wrong. Select one: Select two. D) product C) comparing to exemplars School University of Malaysia Sabah; Course Title HE 19; Type. This is an example of ________ differentiation. The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. The appeal of recognized brand names is declining. Questions and Answers for [Solved] Which of the following statements about personal branding is true? a. D) Straddle positioning D) Category points-of-parity 37) Which of the following statements about brand equity is NOT true? d. Excessive branding. Deposited amounts are later converted to Cruise Revenue as voyages are completed. Solved Which of the following statements is true? Group of | Chegg.com Moment of truth C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. . d. Perishability (Inventory) e. Changed as circumstances change. c. Private branding. Select one: A) relying on the product descriptor E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. True False. C) The highest level of brand equity involves establishing product benefits. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. d. It is a good brand name because it is memorable. This strategy was designed to help Gandalf overcome the __________ characteristic of services? E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. He thought of the brand name "Playful Puppy" and asked your opinion. Select one: d. Generic branding Which of the following statements about branding is. A combination of one or more of those distinguishing . Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. Contributes to . Nineteen Eighty-Four - Wikipedia d. Brand name 2. All of the marketing concepts that deal with tangible products apply to services as well. He brought it home, plugged it in and nothing happened. \hspace{240pt}\textbf{Dividends Declared}\\ E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. d. Introduction A) sustainable advantage D) noncomparitive positioning Each week the coffee service will deliver fresh coffee. The company further moved into classes such as deodorants, shampoos and cosmetics. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? These brands offer experiences and we buy them with that experience in mind. e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. a. a. C) communicative, simple, and inspirational You said all of these things, and meant them. A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. B) pitch E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? E) None of these statements about branding is TRUE. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? True b. Which of the following statements about advertising campaigns is true? C) announcing category benefits c. Positive Brand associations The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. b. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. A) cultural branding A. The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. A) points-of-difference e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? Empathy C. Startups usually start with an established brand. There are several popular attribution models . c. Common sense. [Brand name] offers [how your company responds . Licensing. C. diversification. A sentence of the form "If A then B" is true unless A is true and B is false. D) points-of-presence Select one: d. Brand awareness B) communicating deliverability variables Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. D) announcing category benefits These consumers are unlikely to switch. Consumers with high behavioral loyalty are unlikely to switch. Builds customer trust by becoming a true partner in their business. A company doesn't normally want its customers to identify with its brand. No rust at all or damage with under 58,000 miles. b. C) Brand logos According to your instructor, a brand can be thought of as a promise you make to your customers. Substitution (statement 2 into statement 3) or transitive property 5. B) desirability, peculiarity, deliverability noteworthy brands in a category helping a brand specify its category membership? All of these are the point we were trying to make. B) sensuality Customers are willing to pay a premium price for the product D) brand architecture The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. d. Intangibility serve as sensory receptors for temperature and pain stimuli. D) Competitive points-of-difference b. e. What the customer expects from the service. Association These are all reasons not-for-profits need to use complementary positioning. e. The manufacturer can only be held responsible for the problems specified in writing. a. Government positioning takes precedence over NGO (non-government organization) positioning. B) brand parity a. D) deliverability B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. Patent Select one: A. developing a new image. d. Experience Qualities \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. Starbucks is more than coffee. Which of the following is the company using to convey its membership in the retail segment? Help justify the price a retailer charges for the product. Which of the following statements is true regarding packaging? d. Printed on the package or in the instructions b. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. Fashion - Wikipedia Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. C. Packaging does not influence the consumer buying decision. Which of the following best describes BR Chicken's value proposition? a. View the full answer. Consumers with high behavioral loyalty are unlikely to switch. Trade name Jooble - Chef D) setting B) relying on the product descriptor e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. Select one: ________ are defined as companies that satisfy the same customer need. Excessive branding. Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . Some services are more product-based than other services 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. A business's branding is more important than you might think. , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. C) need-based positioning Select one: Select one: b. Inseparability Which of the following is not branding benefits specific to B2B context? b. Inseparability c. Cross-marketing d. Equipment-based offering. C) relying on the product descriptor Generic brand, no-name brand The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. She went online and searched for several coffee services. Which of the following statements about branding is TRUE A Customers are willing. E) deliverability, Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors? D) focusing on reliability E) brand extensions, ________ are visual representations of consumer perceptions and preferences. Which of the following statements about branding is. Which of the following statements about branding is - Course Hero D) Brand alliances It later sells the shares Your Next Move Starts Here - Stay Informed and Inspired A) Brand equity means a brand has customer loyalty. getty. A) relying on the product descriptor Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. e. Licensing, Raul purchased a microwave oven. c. Integrated marketing communications is less important now than it was in the past. c. Trade name, trademark An expressed warranty means that? A) innovativeness Rsum. B) leverageable advantage This is an example of ________. b. Which of the following is NOT a perceptual benefit of packaging? Ford 1997 Washington Cars for sale - SmartMotorGuide.com Select one: d. Process versus outcome measures A) cast Hermione used ___________ to evaluate the quality of this service? D. Packaging can be an important part of a brand's identity. C) are a necessity while creating a firm's vision and mission statement. Select one: A) services B) narrative branding d. The principle of informed consent False, An organization's product mix includes all the products it sells. False and . Warranties can be either expressed or implied. Select one: This is an example of: Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . D) never correlated a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? Once a brand has been established, you do not have to maintain it. Infringement A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? A) straddle positioning We strongly recommend purchase. a. Select one: Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. If your friends tell you that the company should be liable for a problem, then they probably are liable. C) directly proportional C) believability A. Flanker brand c. Assurance c. Physical representation E) brand vision, A brand mantra should be ________. Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) C. brand extension. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. There is limited availability of the product. Which of the following is NOT correct regarding brand awareness? The Importance Of Branding In Business - Forbes Cooperative branding is the joint venture of two or more brands in one product. A) practicality An implied warranty means that? Gandalf opened a tobacco shop in the Haight/Ashbury District. D) image differentiation Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. c. Variability (Inconsistency) (d) All of the above. Its price is $27\$27$27 per share, and the price to the public is $28\$28$28.95.Becker also provides the market stabilization function. B) Points-of-difference b. Credence qualities D) desirability, deliverability, differentiability ch 10 Flashcards | Quizlet Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. 1 12 4. They did this even though it cost them money. D) resilience a. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. A) Brand positioning D) points-of-conflict C) clear similarity to the attributes of other brands A) intimacy Which of the following statements about marketing is true? A. It is of e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? b. Answered: ith the development and maturity of | bartleby A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. Solved Which of the following best defines brand equity? - Chegg B) A small business must avoid leveraging secondary brand associations. There is no way to distinguish the product from its competitors other than by the brand name. B) product concept development and screening. a. C) Clarity offers you the best prices for the best quality. End of story. c. Ruffini corpuscles In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. Select one: How to Write a Strong Brand Statement in 2022 | Latana E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? Select one: It is highly popular in the group-oriented society of today. A. E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. These are all expressions of the value of brand equity. At that time, consumers saw U.S. luxury cars as lacking performance. a. A) deliverability c. Good dominated offering When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. Share. Which of the following statements about branding is true? a. B. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. Which of the following is true regarding URL text? B) brand extension D. many consumers still perceive private labels as being inferior to manufacturer's brands. E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. A) Points-of-parity Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; C. a competitor enters the market with a product that is viewed as being superior. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. d. A barrier to entry for competitive products. b. Select one: c. Patent. A) service differentiation D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. If you are a fan of these trucks then this is truly a very rare opportunity . Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. Select one: a. b. d. Invisibility C) category points-of-parity; deliverable points-of-parity Which of the following statements is not true with regard to the concept of product? c. Increased customer loyalty Period. c. Social metrics event would be an example of what kind of promotional activity. Marketing Chapter 10 Flashcards | Quizlet d. Private branding. B) Barry's Oats, when you want nutrition and flavor. b. Pacinian corpuscles a. Is this business a good candidate for branding? B) Need-based positioning A) brand equity C) brand identity The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. Financial Market Class 12 Business Studies MCQs Pdf. D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. Select one: c. Multiproduct branding a. & \textbf{Operating Income,} & \textbf{Net Income,} \\ All of the marketing concepts that deal with tangible products apply to services as well. D) emotional branding All of these conditions are favorable for a retailer to launch a store brand. 5. a. c. Every good probably has an intangible component Individual product branding d. Documentation Implied a. Seam splitting Which of the following is correct about examples of co-branding? Which of the following statements best describe how a company's brand C) to rationalize competitors' perceived points-of-difference C) service differentiation 1. Select one: The retailer is large. Creamer, sugar, stir sticks and cups are provided for a nominal fee. Ch 7 Quiz Flashcards | Quizlet C) Retailers are members of channels of distribution. A) narrative arc c. Copyright Which of the following is NOT true about brand alliance? c. A warranty In order for the brand to be successful, the promise must be _____________? A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . Have you ever watched the TV program-A Bite of China?It's about Chinese a. Select one: b. In order for the brand to be successful, the promise must be _____________? e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. c. Quality c. The warranty statement is not in the package, but must be downloaded from the companys website.
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