mattel and the learning company merger failure

Instead of being on a screen, children could interact with [Reader Rabbit] as a plush toy that can change its content by downloading [information] from the Internet," he said. Finally, in May of 1999 Mattel added the Learning Company paying $3.5 billion or 4.5 times annual sales. It was telling that he also thought of a completely interactive childrens plush toy but wouldnt commit to how long it would take to arrive on the market. The managers behind this deal were rushing to get into new media, without truly understanding the dynamics of the new media landscape. Toys R Us has cut inventory by 50 percent. highest paying countries for orthopedic surgeons; disadvantages of sentence method; university of wisconsin medical school acceptance rate Gartner Terms of Use Privacy Policy. 2022Gartner, Inc. and/or its affiliates. This publication may not be reproduced or distributed in any form without Gartners prior written permission. Despite the stock price plunge, industry observers generally applauded the merger deal, which would give the worlds largest toy maker an immediate presence in the fast-growing world of high-tech games and software. fuzhou international mail processing center to uk green lady lounge dress code From our perspective, if the ultimate goal of M&A is value creation, the opposite has to be the destruction of it. Learn how to use DealRoom's M&A Lifecycle Management Software, Educational resources for each stage of the deal lifecycle. Pending approval by the Securities and Exchange Commission (SEC), the merger should be finalized this March. Avoiding M&A failures means paying more attention to details like these and less to the grand narrative behind the deal. 1.0 at or above 33. IhQkBj2=N`TxlaD$(G;X-G3I`8E-v|!SZi3;:)Hci^8THPq$[q!R,n RUg-4)J y&D>QhtSWG73}E+:G#qKUooR1)GULlgc The deal is just one avenue that Mattel is exploring because consumers are buying more nontraditional toys such as electronic and computer games. It has also divested 2 assets. In 1999, Learning Co. caused Mattels first annual loss in a decade. A mere sixteen months lat~, the acquisition was deemed a failure. Mattel on Monday warned of a year-end earnings shortfall and said it plans to buy The Learning Company for $3.8 billion. Get Deals from Hell now with the OReilly learning platform. To account for that arrangement, Mattel will take an after-tax loss of $430 million. The products for preschoolers through second graders feature Reader Rabbit, and software for more advanced students features The ClueFinders. Toy manufacturers have typically shipped those pre-orders during the fourth quarter. Privacy Policy. As CEO of Mattel Inc., On December 14, 1998, Barad announced that Mattel would acquire The Learning Company (TLC) for about $3.8. 0000003118 00000 n HTn0EYTEj{HY;cT]3Apw64^A8w`{3/6 |N3{t8 as Reader Rabbit, Carmen Sandiego, Riven and Myst. Although approved by most of the board members who continue to steer Mattel, the Learning Co. acquisition was brokered by former Chief Executive Jill Barad, who in February lost her job over Learning Co.s more than $300 million in losses. El Segundo, California Say goodbye and endless email chains and excel spreadsheets. Monday through Friday. This is Mattels largest (disclosed) transaction. Theyre much more careful when it comes to just placing one huge order and then discounting it at the end of the Christmas season if it doesnt sell, said Barton Weitz, a marketing professor at the University of Florida in Gainesville. 0000010298 00000 n Baskin-Robbins adds a hint of waffle, and voila, Federal Reserve officials sound warnings about higher rates. Get full access to Deals from Hell and 60K+ other titles, with a free 10-day trial of O'Reilly. We offer one-on-one guidance tailored to your mission-critical priorities. Its interesting how many of the worst M&A failures of all time happen around the same period: the changeover to digital and how many dealmakers failed to understand the dynamics of the changeover. Its easy to sell the idea of a retail bank buying a mortgage provider, a traditional toy maker merging with a technology platform or a software maker buying a handset maker to shareholders. Join 2,000+ forward-thinking M&A practitioners. 0000002765 00000 n The issue is that what constituted mortgage in the first decade of the 21st century in the United States was yet to become apparent. would be exchanged for $33 of Mattel stock as long as The Learning Company deal is latest example of Mattel's efforts to build its business beyond traditional Barbie dolls and Hot Wheels cars as children look for more high-tech products during . Mattel was founded in 1945 and is based in El Segundo, California. The company also purchased the Minnesota Educational Computing Consortium. "We have systems prepared for the end of the first quarter able to have online transactions take place across all of our brands," said Barad. As CEO of Mattel Inc., 1 a leading toy manufacturer, she could dictate trends. O'Leary told ZDNN that TLC had already processed 15 million transactions over its Web site this year, a figure he expects will double next year. Deposed Chief Executive Jill Barad pushed Mattel to acquire the Cambridge, Mass., company last May for $3.6 billion in an attempt to sharpen its high-tech product line. Speaking about M&A failures and not mentioning this transaction would be like interviewing Neil Armstrong and not mentioning the moon. "We are joining the company and intend to stay with it," said Perik. Mattel designs, manufactures, and markets a broad variety of toy products. This Perspective examines Mattel's strategy in the market and how it may affect other consumer software vendors in the market. The company grew rapidly in the 1990's through acquisitions, but it was often a favorite of short- 0000002970 00000 n 0000004202 00000 n The 30.7 billion euros takeover turned out to be a failure. Still, the parameters of the deal indicate The Learning Company could be a little Mattel had agreed to pay the equivalent of $3.8 billion in its own stock for Learning Co.--about $33 per share of Learning Co. stock. You may opt-out by, Amazons Daisy Jones & The Six Tops Music And TV Charts, China Aims For Its Gross Domestic Product To Expand Around 5% In 2023, Todays Wordle #624 Hint, Clues And Answer For Sunday, March 5th, UFC 285 Results: Cody Garbrandt Defeats Trevin Jones In Return To The Octagon. The Learning Company was divested to a consortium of buyers in 2000. All rights reserved. For example, toy company Mattel tried to enter the e-learning market in 1999 with the purchase of The Learning Company. Organize, manage and create an accelerated M&A process. Mattel Inc. executives announced Friday that they finally found a way to unload one of the worst purchases in American corporate history. However, within a year of its acquisition, Mattel started blaming the acquired company for . Learning Co. shares fell $3.31 to $25, also on the NYSE. eBay soon saw there was no real need for the acquisition and ended up selling two thirds of Skype for US$1.9 billion just four years later. Mattels largest acquisition to date was in 1998, when it acquired The Learning Company for $3.8B. To those familiar with lists like these, the presence of AOL and Time Warner at the top of this list will come as little surprise. Some deal watchers said that software maker Havas, a U.S. subsidiary of French media giant Vivendi, might still be interested in the business or pieces of it. Every day, new opportunities emerge around M&A and we help professionals of all types comb through transactions, investors, and corporate acquirers via an easy-to-use web database that is accessible to anyone. Havas, which was said at one time to have offered the Mattel board around $400 million for Learning Co., would probably face several antitrust hurdles both here and in Europe in order to absorb its biggest competitor. This is Mattels 1st transaction in Iowa. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. In exchange for the series of earnings hits, Eckert, who has been on the job since May, gets a much-needed fresh start after cleaning up a mess not of his making. we equip you to harness the power of disruptive innovation, at work and at home. Motif merger spesifik lainnya termasuk pertumbuhan atau diversifikasi, sinergi, penggalangan dana, peningkatan keterampilan atau teknologi manajerial, pertimbangan pajak, peningkatan likuiditas kepemilikan, dan pertahanan terhadap pengambilalihan. By clicking the "Continue" button, you are agreeing to the 0000009489 00000 n "One of the assets we have is that as a combined entity we will ship over 50 million CDs worldwide. Mattel has acquired in 5 different US states, and 4 countries. Mattel closed 0000002867 00000 n Fill out the form to connect with a representative and learn more. Gartner is a registered trademark of Gartner, Inc. and its affiliates. It consists of the opinions of Gartners research organization, which should not be construed as statements of fact. Platinum Equity is led by one of his former employees, Alec Gores youngest brother, Tom Gores. mat 0000002542 00000 n and the mid-1990s geek obsession "Myst," but it hasn't delivered a killer title in several years. The plan to . largest cattle station in western australia. and Before we dive into each case, I should mention here our other blogpost about successful acquisition examples here. Your submission has been received! Shares took a hit after Mattel said sales will be flat this year as. The terms of this deal make it quite clear how important it was to this board and this management to get out from underneath this company, said Sean McGowan, the director of research for Gerard Klauer Mattison in New York. [._TuRb*uY$+i&l^# -T`#t1[5j&K^Hx%|8`mv~. ZDNN's Margaret Kane contributed to this report. A total of 2 acquisitions came from private equity firms.It has also divested 2 assets.. Mattel's largest acquisition to date was in 1998, when it acquired The Learning Company for $3.8B. the average price of Mattel shares are between 27 1/2 and 33 in That was one of the premises behind Mattel acquiring the Learning Company in 1998. In mid-December 1998, Mattel and The Learning Company announced a definitive agreement to merge the two companies. %PDF-1.3 % Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps. 0000004181 00000 n Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Insights: Guide Decisions with Peer-Driven Insights, Sourcing, Procurement and Vendor Management, 5 Data and Analytics Actions For Your Data-Driven Enterprise. Its not just you, Desperate mountain residents trapped by snow beg for help; We are coming, sheriff says, Look up: The 32 most spectacular ceilings in Los Angeles, Hidden illegal casinos are booming in L.A., with organized crime reaping big profits, 19 cafes that make L.A. a world-class coffee destination, David Lindley, guitarist best known for work with Jackson Browne, dies at 78, Newsom, IRS give Californians until October to file tax returns, Work phones make a comeback as offices ban WhatsApp, TikTok, Stocks jump as Wall Street cruises to best day since January, Car debt piles up as more Americans owe thousands more than vehicles are worth, Chicken-flavored ice cream? 0000002599 00000 n Were competitive but the good thing is that were a close family and theres enough to do for everyone out there, Alec Gores said. endstream endobj 90 0 obj << /Type /Font /Subtype /TrueType /Name /F1 /BaseFont /TimesNewRoman,Italic /Encoding /WinAnsiEncoding >> endobj 91 0 obj 693 endobj 92 0 obj << /Filter /FlateDecode /Length 91 0 R >> stream But a narrative isnt enough. The Learning Company, and Mattel amicipated transforming itself from a traditional toy company to a global provider of products for children. But Barad said the deal remains on track. As Gores worked over the last several weeks to woo Mattel, the firm faced competition up until the final minutes before the deal was struck from another player with a strikingly similar niche position--Platinum Equity Holdings, also based in Los Angeles. 0000005243 00000 n 0000002047 00000 n Learning Co. has projected 1998 revenue of $850 million. Mondays stock price plunge surprised analysts who had expected Mattels Barbie and Hot Wheels lines to enjoy a bright holiday season. situs link alternatif kamislot mattel and the learning company merger failure Gores Technology, led by Alec Gores, is a privately held Los Angeles investment group, which focuses on taking over software companies or divisions, primarily those shed by larger corporations. Mattel has remained a childhood staple for decades, and in 1999, it attempted to tap into the educational software market by scooping up almost-bankrupt The Learning Company (creators of. "You don't look . O'Leary said that children's toys will be much more interactive as technology becomes more advanced and PCs become cheaper. The Learning Company's closing price of 28 5/16 on Friday. 0 X" endstream endobj 111 0 obj 211 endobj 74 0 obj << /Type /Page /MediaBox [ 0 0 611 792 ] /Parent 66 0 R /Resources << /Font << /F0 87 0 R /F1 90 0 R /F2 93 0 R /F3 94 0 R >> /XObject << /Im1 109 0 R >> /ProcSet 107 0 R >> /Contents [ 89 0 R 92 0 R 96 0 R 98 0 R 100 0 R 102 0 R 104 0 R 106 0 R ] /CropBox [ 28.8 14.39999 596.60001 763.2 ] /Rotate 0 /Thumb 57 0 R >> endobj 75 0 obj << /Count 6 /Type /Outlines /First 76 0 R /Last 77 0 R >> endobj 76 0 obj << /Title (MAIN MENU) /Parent 75 0 R /A 86 0 R /Next 84 0 R >> endobj 77 0 obj << /Title (Print) /Parent 75 0 R /Prev 78 0 R /A 79 0 R >> endobj 78 0 obj << /Title (Search Results) /Parent 75 0 R /Prev 80 0 R /Next 77 0 R /A 81 0 R >> endobj 79 0 obj << /S /Named /N /Print >> endobj 80 0 obj << /Title (Search CD-ROM) /Parent 75 0 R /Prev 82 0 R /Next 78 0 R /A 83 0 R >> endobj 81 0 obj << /S /Named /N /AcroSrch:Results >> endobj 82 0 obj << /Title (---------------------------------) /Parent 75 0 R /Prev 84 0 R /Next 80 0 R >> endobj 83 0 obj << /S /Named /N /AcroSrch:Query >> endobj 84 0 obj << /Title (PREVIOUS MENU) /Parent 75 0 R /Prev 76 0 R /Next 82 0 R /A 85 0 R >> endobj 85 0 obj << /S /Named /N /Close >> endobj 86 0 obj << /S /Launch /F (../../begin.pdf) >> endobj 87 0 obj << /Type /Font /Subtype /TrueType /Name /F0 /BaseFont /TimesNewRoman,Bold /Encoding /WinAnsiEncoding >> endobj 88 0 obj 856 endobj 89 0 obj << /Filter /FlateDecode /Length 88 0 R >> stream During an early-morning call with investors and financial analysts, Mattel Chief Executive Robert Eckert said small Los Angeles-based investment firm Gores Technology Group will take software maker Learning Co. off Mattels books in a zero-cash-upfront deal. Empat tipe dasar merger adalah horizontal, vertikal, kongenerik, dan konglomerat. Sales were strong into the Thanksgiving weekend, Barad said, but everything came to a screeching halt as inventory-conscious retailers stopped placing orders. Bluebird Toys plc is a toy company that produces Polly Pocket and Etch-A-Sketch. Retailers such as Toys R Us, which is also and Those efforts will result in an additional $250 million in restructuring charges over the next 2 1/2 years, Eckert said. Even the CEO of the Learning Company said of the deal at the time: the lines of distinction between consumer software and toys begin to grey or blur when you get out past two years.. Eckert is clearing the decks and cleaning up the cost structure, said analyst Jill Krutick, of Salomon Smith Barney in New York. Just think of where some of these companies could have better invested that money. This final pricey deal ultimately led to the ouster of one of the 1990's . Mattel also said Monday that fourth quarter earnings will take a hit Gartner clients canlog into access the full library. The transaction as described makes for an excellent fit, said David Leibowitz, a toy industry analyst with Burnham Securities in New York. Mattel's failing interactive unit also drained the company of its chief financial officer, Harry Pearce. Its not just you, Work phones make a comeback as offices ban WhatsApp, TikTok, Stocks jump as Wall Street cruises to best day since January, Car debt piles up as more Americans owe thousands more than vehicles are worth, Look up: The 32 most spectacular ceilings in Los Angeles, Hidden illegal casinos are booming in L.A., with organized crime reaping big profits, 19 cafes that make L.A. a world-class coffee destination, David Lindley, guitarist best known for work with Jackson Browne, dies at 78, This fabled orchid breeder loves to chat just not about Trader Joes orchids, Calmes: Heres what we should do about Marjorie Taylor Greene, Chicken-flavored ice cream? Just think of where some of these companies could have better invested that money. Gartner Terms of Use 0000002394 00000 n Something went wrong while submitting the form. Mattel has acquired 11 companies. Learn valuable lessons that can be applied to your practice. Contact us today with any question you have. 0000007738 00000 n 2023 ZDNET, A Red Ventures company. How could anybody not get behind a deal that was billed as Barbie meets Carmen Sandiego? In mid-December 1998, Mattel and The Learning Company announced a definitive agreement to merge the two companies. Lessons from Merger and Acquisition Analysis; The Dark Side of Leadership: Troubling Times at the Top / 1; Panic, Prosperity, and Progress Founded in 1807, John Wiley & Sons Is the . "We also have the considerable resources of Mattel's ad budgets to let consumers know we're online.". You dont look at closing a deal based on the price on the day it was announced. Pending approval by the Securities and Exchange Commission (SEC), the merger should be finalized this March. 0000009511 00000 n Observers say Learning Co. would give Mattel a hefty edge in its ongoing battle with Hasbro Inc., the No. But instead of selling the Learning Co. division, for which Mattel paid $3.5 billion a year ago, Mattel opted to give it away. "The lines of distinction between consumer software and toys begin to gray or blur when you get out past two years," said Kevin O'Leary, president of The Learning Company, in an interview with ZDNN. 71 0 obj << /Linearized 1 /O 74 /H [ 1369 333 ] /L 204407 /E 83758 /N 3 /T 202869 >> endobj xref 71 41 0000000016 00000 n Although Mattel declined to outline the specifics of either its arrangement with Gores or its restructuring programs, sources familiar with the negotiations said Mattel will share in any Learning Co. profit based on a sliding scale that will move down over a five-year period. The Companys most targeted sectors include consumer products (60%) and digital media (10%). 35 0 obj << /Linearized 1 /O 37 /H [ 1160 406 ] /L 80501 /E 52613 /N 8 /T 79683 >> endobj xref 35 36 0000000016 00000 n 0000001067 00000 n 0000001566 00000 n 0000001720 00000 n 0000001954 00000 n 0000002517 00000 n 0000002556 00000 n 0000003312 00000 n 0000003707 00000 n 0000003756 00000 n 0000004252 00000 n 0000015753 00000 n 0000017777 00000 n 0000018162 00000 n 0000018707 00000 n 0000019174 00000 n 0000028545 00000 n 0000028680 00000 n 0000029028 00000 n 0000031327 00000 n 0000031607 00000 n 0000032009 00000 n 0000032670 00000 n 0000033058 00000 n 0000033613 00000 n 0000033998 00000 n 0000034297 00000 n 0000039128 00000 n 0000039416 00000 n 0000039531 00000 n 0000039600 00000 n 0000039678 00000 n 0000040511 00000 n 0000043188 00000 n 0000001160 00000 n 0000001545 00000 n trailer << /Size 71 /Info 33 0 R /Root 36 0 R /Prev 79673 /ID[<6e98e89cc194791156f92f292387a49a>] >> startxref 0 %%EOF 36 0 obj << /Type /Catalog /Pages 32 0 R /Metadata 34 0 R /PageLabels 31 0 R >> endobj 69 0 obj << /S 261 /L 360 /Filter /FlateDecode /Length 70 0 R >> stream Thank you! Testing RFID blocking cards: Do they work? 0000002127 00000 n OReilly members experience books, live events, courses curated by job role, and more from OReilly and nearly 200 top publishers. Learning Co. began to sink almost as soon as Mattel took over the computer software maker, which owns titles such as Myst and PrintShop. Barad had said the purchase, which she projected would bring in $50 million in 1999, was crucial to keeping digital-age children connected to the brand that made its name with such low-tech toys as Barbie, Matchbox and Fisher-Price. But instead of selling the Learning Co. division, for. Within a decade, Daimler had sold 80% of Chrysler to Cerberus Capital Management for US$7 billion - a US$20 billion poke in the eye to anyone that says culture doesnt matter. Guiding Principles on Independence and Objectivity. Mattel's failing interactive unit also drained the company of its chief financial officer, Harry Pearce. Then the U.S. government blindsided it, Column: A transgender patients lawsuit against Kaiser is a front for the conservative war on LGBTQ rights, Working more on the weekends? Try For Free All rights reserved. It has been said in some quarters that the two cultures were too different to ever be brought together. Hb``c``d`e`hb`@ f6 {wy00lm 2R% cf@Z"?`4!QaehR`y"Pe ~%@X1023:0`` j9` w%3[3fq@XYD;C$ But this second part of the equation - making high-quality handsets - has been the undoing of dozens of companies in the telephony industry. was fixed at 1.20 at or below 27 1/2 and She described the dramatic cutoff in orders as an industrywide situation that wasnt restricted to Mattel. For further information, see Guiding Principles on Independence and Objectivity. 0000004052 00000 n Take Mattel MAT , . On this list alone, the best part of US$200 billion was blown on acquisitions which failed. Uncategorized. Mattel has acquired in 5 different US states, and 4 countries. Earlier, Hasbro purchased electronic games company Tiger Electronics Inc. and software games maker MicroProse Inc. And while Mattel and Hasbro have had tough times in the past making the adjustment to interactive kinds of stuff, this deal would seem to get thumbs up from everyone involved, said Eric Johnson, a marketing professor at Vanderbilt University in Nashville who studies the industry. Mattels portfolio of brands and products include Barbie, Polly Pocket, Little Mommy, Disney Classics, Monster High, Hot Wheels, Matchbox, Radica, Battle Force 5, Tyco R/C, Fisher-Price, Power Wheels, and American Girl. But other observers suggested that retailers will continue to order more toys if consumer demand continues to be strong. In September 2000, MaRel announced the sale of the Learning Company unit, for almost no cash and the right to a share of the unit's future . Sign up for the California Politics newsletter to get exclusive analysis from our reporters. What eBay didnt bargain for was that people dont really want to talk to strangers about transactions if they can just email them. Another such example is provided by eBays acquisition of Skype. .7ao"FiJ J7RhDA'L9Q. YVl9>y|HU>2c`$v LV1tGs2JPrc-q@D8WiOoKO@ 2]5UzDg*|~ Kw=}SGsymI4WuCEk} % 10A.^?Y,N)i06=0pGCYO This almost-great Raspberry Pi alternative is missing one key feature, This $75 dock turns your Mac Mini into a Mac Studio (sort of), Samsung's Galaxy S23 Plus is the Goldilocks of Smartphones, How the New Space Race Will Drive Innovation, How the metaverse will change the future of work and society, Digital transformation: Trends and insights for success, Software development: Emerging trends and changing roles. The year 1998 was a tumultuous year of market consolidation in the consumer software arena. On this list alone, the best part of US$200 billion was blown on acquisitions which failed. 0000001369 00000 n 2 toy manufacturer. Speak with a Gartner specialist to learn how you can access peer and practitioner research backed by proprietary data, insights, advice and tools to help you achieve stronger performance. points out the computer company Compaq is itself "a failed merger between Compaq and Digital Equipment. (310) 252-2000 Meanwhile, Mattel's profit problems hurt shares of both companies, despite the news of the $3.8 billion stock swap. a toymaker into more interactive items. The Daimler-Benz and Chrysler is regularly used by MBA courses as the textbook example of how culture clashes will inevitably lead to the failure of a deal. This final pricey deal ultimately led to the ouster of one of the 1990's highest profile corporate chiefs. By clicking the "" button, you are agreeing to the Hb```f````e``Re`@ jn10ptWlsdVvV"ew4rN -Je>sSWrzdW,L,jHKKHC (7r xG3Uy' i 311hf`6s`j&w FS ~Cy% Mattel will reduce its quarterly dividend to recoup some of the $430-million charge, from 9 cents per share to 5 cents, for a total of about $130 million. We wanted as good a deal as we could get, considering the market value of this property.. DealRoom is structured to keep all your deals in one place. Shares of Mattel ( MAT 0.05%) have plunged nearly 40% over the past year, hurt most recently by the company's failed merger talks with privately held industry peer MGA Entertainment, owner. www.mattel.com. Now Mattel sees 1998 revenue flat with a year ago with earnings projected Privacy Policy. If Gores resells the company within a six-month period, Mattel will reportedly share half of the proceeds. 0000005222 00000 n Under the terms of the deal, each share of The Learning Company (chart) 0000006935 00000 n MATTEL AND THE LEARNING COMPANY: A CASE OF AN ACQUISITION IN TROUBLE Laurel Mitchell, Claremont McKenna College, 500 E. Ninth Street, Claremont, CA 9171 I. . That accounting move pushed the total order shortfall to $500 million, but analysts said it should give Mattel a brighter start for 1999. profits were being squeezed by an inventory problems. The terms of the Merger are set forth in an Agreement and Plan of Mattel has acquired 11 companies. Eckert also briefly sketched a cost-cutting plan for Mattel that includes a 10% reduction in the work force, about 350 positions, along with a program to pare manufacturing and other administrative costs. 0000010364 00000 n Barad left in February, after a rocky three-year run at Mattel. mattel and the learning company merger failure mattel and the learning company merger failure Posted at 12:29h in upstairs at the icehouse summerville, sc by debra scibetta age mike eloshway cleveland Likes

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